Rome Field and Research International S.r.l. (RFR International) was founded in 2002 to support national and international market research companies and research users.

We believe that values such as cooperation, integrity and devotion need to be the bread and butter of our work; this is what sets us apart from other suppliers. Over the course of the last twenty years, we have successfully guided a long list of clients through their research needs, efficiently and effectively. Our goal is to provide clients with the information they require so that they can make sound business strategy decisions.

We are a close-knit team of highly trained professionals who have vast experience in domestic and international marketing and market research. We provide full assistance to all those who seek to carry out research in Italy and beyond, catering to both start-ups and well-established enterprises.

Our expertise in qualitative and quantitative research, across a range of sectors, makes us a reliable partner in coordinating your fieldwork activities. We specialize in setting up and managing focus groups, IDIs in central location and in-field, telephone interviews, ethnographic interviews, online communities and boards, web usability tests and desk research. With the rising need to accommodate different clients' needs and circumstances, all research can be conducted in person or remotely online.

Field & tab services

Full support at all stages of your research

Rome Field & Research International offers a full range of services for the realization of qualitative and quantitative projects in Italy and abroad, conducted face to face or online

Research consultancy

Tailor fit options based on your needs

We construct customized market research projects, from design to methodological choice, for start-ups and established companies, for public and private entities

Panel identiclic & identipharma

Selection of participants
identiclic & identipharma

identiclic, our proprietary access panel of consumers residing in Italy; identipharma, our proprietary pharma access panel of HCPs

UX & Usability tests

User experience sessions

We support companies with the development, evaluation and validation of apps, websites and products through direct user experience tests

focus group & idi venue

Happy to host your projects

We manage and conduct face to face projects, in Italy and abroad, in research facilities equipped with all the necessary technological equipment and comforts


Creation of your personas

Buyer personas are highly beneficial for your organization and they help you develop successful strategies that lead to growth