Thanks to a team of multidisciplinary experts, RFR International is able to offer customized services based on, and according to, clients' specific needs. We provide relevant and accurate information and thought-out planning, so as to quickly facilitate our clients to make decisions in line with their objectives.

Through consultancy, our aim is to identify the most appropriate methodologies while guaranteeing efficiency and effectiveness. We construct projects together with our clients, keeping their objectives in mind and guiding them to better shape their business strategies and to help them reach their goals.

We provide concrete answers to business questions such as:

  • Which customers are appropriate for my brand / my services?
  • How can I reposition my offer to obtain better customer feedback?
  • How can I design new, successful products or services that allow me to keep growing?
  • How can I better understand the unpredictability of the present times, so as to establish the conditions for medium/long-term success?
  • How can I deepen my knowledge on essential market dynamics and channels in order to position myself appropriately?

Our research aims to sustain our clients and our goal is to make them aware of crucial trends, attitudes and behaviours such as: comprehending the unwitting decision-making process of purchasers, improving packaging layout for a proper communication strategy, developing new products or services in order to offer a competitive proposal.

Over the years, we have carried out research in the following areas:

  • Medical / pharmaceutical
  • Veterinary
  • Agriculture
  • Information technology
  • Automotive
  • Finance and banking
  • Packaging / Design / Branding
  • Concept / Positioning
  • Image and communication
  • B2B and B2C
  • Customer satisfaction
  • Domestic animals
  • Smoke & Tobacco
  • Food & drink
  • Fashion & accessories
  • Social media and social network
  • Online retailing
  • Betting and gambling
Field & tab services

Full support at all stages of your research

Rome Field & Research International offers a full range of services for the realization of qualitative and quantitative projects in Italy and abroad, conducted face to face or online

Research consultancy

Tailor fit options based on your needs

We construct customized market research projects, from design to methodological choice, for start-ups and established companies, for public and private entities

Panel identiclic & identipharma

Selection of participants
identiclic & identipharma

identiclic, our proprietary access panel of consumers residing in Italy; identipharma, our proprietary pharma access panel of HCPs

UX & Usability tests

User experience sessions

We support companies with the development, evaluation and validation of apps, websites and products through direct user experience tests

focus group & idi venue

Happy to host your projects

We manage and conduct face to face projects, in Italy and abroad, in research facilities equipped with all the necessary technological equipment and comforts


Creation of your personas

Buyer personas are highly beneficial for your organization and they help you develop successful strategies that lead to growth