Our viewing studio is situated in the center of Rome, within an elegant, epoch-period building, conveniently close to one of the city's underground lines.

The facility has two meeting rooms and two viewing rooms with observation through one-way mirrors. Room set-up can be customized for specific requirements such as creative workshops and informal groups with children.

RFR Video Streaming

The venue offers: two high-speed WIFI connections, video projector, video streaming, video conferencing, digital audio and video recording. The location is equipped with a kitchen and independent entrance making it suitable also for quantitative tests using street-intercept recruitment. Our site treats its visitors with a private garden and patio area.

Thanks to long-standing partnerships with numerous other venues, we can facilitate market research in a number of main Italian cities.

Field & tab services

Full support at all stages of your research

Rome Field & Research International offers a full range of services for the realization of qualitative and quantitative projects in Italy and abroad, conducted face to face or online

Research consultancy

Tailor fit options based on your needs

We construct customized market research projects, from design to methodological choice, for start-ups and established companies, for public and private entities

Panel identiclic & identipharma

Selection of participants
identiclic & identipharma

identiclic, our proprietary access panel of consumers residing in Italy; identipharma, our proprietary pharma access panel of HCPs

UX & Usability tests

User experience sessions

We support companies with the development, evaluation and validation of apps, websites and products through direct user experience tests

focus group & idi venue

Happy to host your projects

We manage and conduct face to face projects, in Italy and abroad, in research facilities equipped with all the necessary technological equipment and comforts


Creation of your personas

Buyer personas are highly beneficial for your organization and they help you develop successful strategies that lead to growth