It is essential to know your customers.
Personas are portraits of ideal customers, a sort of fictitious user profile which represent the needs, behaviors, interests and aspirations of real users. They are a representation of the characterizing traits of each user and of those that unite them as a group. Buyer personas are highly beneficial for your organization and they help you develop successful strategies that lead to growth. It is essential to know your customers hence the need to construct the so-called 'personas'. RFR international can create your 'personas' for you.
Personas are defined on the basis of information collected from various sources: questionnaires, interviews, user interaction with company sites and media profiles and their personal experience with the brand. The more specific the information, the more you can define the personas in detail. In defining the personas, any information that may be useful for the reconstruction of one's ideal customer is taken into account, such as:
Socio-demographic data: age, gender, geographic location, standard of living, employment, educational background
Consumption data: goods and services owned, purchase and consumption behaviors and drivers, needs
Psychographic data: behaviors, interests, values, expectations, beliefs, relationships
By identifying the different types of personas, a quality audience is defined that will be more proactive in brand conversions and in retaining brand loyalty. Precisely for this reason, RFR International has created the 'personas' of its proprietary panel, Identiclic, made up of over 16,000 carefully profiled Italian consumers.
Use Identiclic personas for your research projects to:
Designing your personas
RFR International can create your personas according to your specific needs, using the information of our panelists and possibly integrating those with your own data, information that may already be available internally in your company or that can be collected through an ad hoc survey. Advantages of defining your personas:
Full support at all stages of your research
Rome Field & Research International offers a full range of services for the realization of qualitative and quantitative projects in Italy and abroad, conducted face to face or online
Tailor fit options based on your needs
We construct customized market research projects, from design to methodological choice, for start-ups and established companies, for public and private entities
Selection of participants
identiclic & identipharma
identiclic, our proprietary access panel of consumers residing in Italy; identipharma, our proprietary pharma access panel of HCPs
User experience sessions
We support companies with the development, evaluation and validation of apps, websites and products through direct user experience tests
Happy to host your projects
We manage and conduct face to face projects, in Italy and abroad, in research facilities equipped with all the necessary technological equipment and comforts