Securing the right participants is number one priority for the success of any research project. Our knowledge and experience in respondent selection, together with rigorous internal protocols and validation procedures, enables us to offer accurate and timely recruitment in various industry areas.
We own two proprietary access panels: identiclic, for consumer research and identipharma, for medical/pharmaceutical research.
Besides free-find recruitment, we also recruit respondents through client-provided contact lists; we have consolidated this service over the years and apply it for both B2B market research and B2C market research.
+16.000 members
Identiclic is our proprietary access panel of consumers residing in Italy. Members register voluntarily and free of charge on a dedicated platform expressing their interest in participating in opinion polls and market research organized by us.
Identiclic is the tool through which we screen and select respondents for any of the qualitative and/or quantitative studies we conduct. Our recruitment process allows us to successfully recruit accurately-profiled respondent for studies using any research methodology, either in-person or online.
Members are highly profiled.
Demographic information includes: name and surname, age, city of residence, highest educational degree obtained, profession, marital status, household composition, age and gender of children if present in the household.
Our panelists are profiled, not only on the basis of basic socio-demographic variables, but also on the basis of consumptions, attitudes, lifestyles and personality traits (through the personas methodology):
+7.500 members
Identipharma, is our proprietary pharma access panel of medical specialists, nurses and pharmacists across Italy.
Thanks to Identipharma, we are able to successfully undertake the recruitment of physicians of various specializations from both public and private institutions, enabling us to conduct research in a wide range of therapeutic areas and across the entire national territory. Respondents are recruited for various research methodologies, online and offline.
Panel member information:
An extract of the specialties present within Identipharma:
+16.000 members
Identiclic is our proprietary access panel of consumers residing in Italy. Members register voluntarily and free of charge on a dedicated platform expressing their interest in participating in opinion polls and market research organized by us.
Identiclic is the tool through which we screen and select respondents for any of the qualitative and/or quantitative studies we conduct. Our recruitment process allows us to successfully recruit accurately-profiled respondent for studies using any research methodology, either in-person or online.
Members are highly profiled.
Demographic information includes: name and surname, age, city of residence, highest educational degree obtained, profession, marital status, household composition, age and gender of children if present in the household.
Each panel member completes additional individual questionnaires describing their attitudes and beliefs as well as consumption behavior and lifestyles regarding topics such as:
+7.500 members
Identipharma, is our proprietary pharma access panel of medical specialists, nurses and pharmacists across Italy.
Thanks to Identipharma, we are able to successfully undertake the recruitment of physicians of various specializations from both public and private institutions, enabling us to conduct research in a wide range of therapeutic areas and across the entire national territory. Respondents are recruited for various research methodologies, online and offline.
Panel member information:
An extract of the specialties present within Identipharma:
Full support at all stages of your research
Rome Field & Research International offers a full range of services for the realization of qualitative and quantitative projects in Italy and abroad, conducted face to face or online
Tailor fit options based on your needs
We construct customized market research projects, from design to methodological choice, for start-ups and established companies, for public and private entities
Selection of participants
identiclic & identipharma
identiclic, our proprietary access panel of consumers residing in Italy; identipharma, our proprietary pharma access panel of HCPs
User experience sessions
We support companies with the development, evaluation and validation of apps, websites and products through direct user experience tests
Happy to host your projects
We manage and conduct face to face projects, in Italy and abroad, in research facilities equipped with all the necessary technological equipment and comforts
Creation of your personas
Buyer personas are highly beneficial for your organization and they help you develop successful strategies that lead to growth