To build products and services that work, it is essential for companies to know the emotional aspects, personal perceptions and behaviors of their users.

Through User Experience (UX), we help companies to listen to and understand their consumers. We assist our clients to enhance, synthesize and / or transform their businesses, while always aiming to create unique experiences for their users.

We design possible futures for your:

  • app
  • web
  • e-commerce
  • products
  • services

For your research projects we conduct:

  • Expert Reviews
  • Benchmarking analysis
  • User Testing
  • Contextual observations
  • Depth interviews
  • Qualitative segmentation (creation of Personas)
  • Co-creation workshops
  • Heuristic analysis
  • Card-Sort exercises

For your digital products we assess:

  • Strategy of digital channels
  • Strategy of digital products and services
  • Interaction map
  • Map of contents
  • Information architecture
  • Visual Design
  • Prototypes
  • Front End
  • Design Systems

We offer:

  • Usability testing lab equipment (desktop and mobile)
  • Custom research design
  • Recruitment of participants
  • Moderation of test sessions
  • Analysis and reporting
  • Post-production of video recordings

Our portable Lab gives you the possibility to carry out the usability tests not only at your own business's location but also at our venue in Rome or one of our partner venues across Italy. Sessions can also be conducted at the participant's place of work/home or even remotely; professional technicians are available upon request.

Field & tab services

Full support at all stages of your research

Rome Field & Research International offers a full range of services for the realization of qualitative and quantitative projects in Italy and abroad, conducted face to face or online

Research consultancy

Tailor fit options based on your needs

We construct customized market research projects, from design to methodological choice, for start-ups and established companies, for public and private entities

Panel identiclic & identipharma

Selection of participants
identiclic & identipharma

identiclic, our proprietary access panel of consumers residing in Italy; identipharma, our proprietary pharma access panel of HCPs

UX & Usability tests

User experience sessions

We support companies with the development, evaluation and validation of apps, websites and products through direct user experience tests

focus group & idi venue

Happy to host your projects

We manage and conduct face to face projects, in Italy and abroad, in research facilities equipped with all the necessary technological equipment and comforts


Creation of your personas

Buyer personas are highly beneficial for your organization and they help you develop successful strategies that lead to growth