To build products and services that work, it is essential for companies to know the emotional aspects, personal perceptions and behaviors of their users.
Through User Experience (UX), we help companies to listen to and understand their consumers. We assist our clients to enhance, synthesize and / or transform their businesses, while always aiming to create unique experiences for their users.
We design possible futures for your:

For your research projects we conduct:
For your digital products we assess:
We offer:
Our portable Lab gives you the possibility to carry out the usability tests not only at your own business's location but also at our venue in Rome or one of our partner venues across Italy. Sessions can also be conducted at the participant's place of work/home or even remotely; professional technicians are available upon request.
Full support at all stages of your research
Rome Field & Research International offers a full range of services for the realization of qualitative and quantitative projects in Italy and abroad, conducted face to face or online
Tailor fit options based on your needs
We construct customized market research projects, from design to methodological choice, for start-ups and established companies, for public and private entities
Selection of participants
identiclic & identipharma
identiclic, our proprietary access panel of consumers residing in Italy; identipharma, our proprietary pharma access panel of HCPs
User experience sessions
We support companies with the development, evaluation and validation of apps, websites and products through direct user experience tests
Happy to host your projects
We manage and conduct face to face projects, in Italy and abroad, in research facilities equipped with all the necessary technological equipment and comforts
Creation of your personas
Buyer personas are highly beneficial for your organization and they help you develop successful strategies that lead to growth