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RFR International

Market Research

Fieldwork & consulting

Rome Field & Research International has been the committed ally for startups and established companies alike. Beyond consultancy, we provide a comprehensive suite of services essential for conducting qualitative and quantitative market research across Italy and Europe. Drawing upon over twenty years of expertise, we deliver tailored research solutions that align seamlessly with our clients' business strategies. From designing effective market studies to executing insightful analysis, we are committed to empowering your business with actionable insights and strategic foresight.

"We've demonstrated how well-executed market research can benefit even small businesses operating on a tight budget. By gaining deep insights into their products or services, companies can optimize strategic initiatives, enhancing efficiency and effectiveness."

Your Partner for Market Research Solutions

Considering Market Research?

"The future belongs to those who prepare for it today. (Malcolm X)"



Meet Our Team

A skilled team of professionals with wide experience in both domestic and international marketing and market research


Our proprietary access panel of consumers residing in Italy


Members of our consumer panel register voluntarily and free of charge on a dedicated platform expressing their interest in participating in opinion polls and market research organized by us. It's from this pool of participants that we select respondents for both qualitative and quantitative research initiatives directly overseen by RFR.



Our medical-pharmaceutical panel comprises physicians specializing in various fields from both public and private institutions enabling us to conduct research across a wide spectrum of therapeutic areas, across the entire national territory.

Pediatric Vaccines

Pediatric Vaccines

Individual interviews with family pediatricians in Milan

Heart Failure

Heart Failure

Online individual interviews with cardiologists specializing in electrophysiology

Foot Care Products

Foot Care Products

Online individual interviews with pharmacists and podiatrists

Non-Small Cell Lung Cancer (NSCLC)

Non-Small Cell Lung Cancer (NSCLC)

Online individual interviews with oncologists and pulmonologists



In-person individual interviews in Rome with hematologists and oncologists

Intravenous Catheters

Intravenous Catheters

Usability testing of PICC and CVC prototypes with nurses

120 Seconds

Discover our social column offering informative insights through interviews and podcasts with industry experts, colleagues and friends. We address frequently asked questions about market research and provide in-depth analyses of field research data to offer comprehensive insights into market trends and consumer behaviors.

Follow us on Linkedin and subscribe to our Youtube channel (available also in English)

Get in touch to share your market research experiences with our audience or suggest topics for discussion.

Members of Industry Associations

Attention to detail, respondent protection, client accountability and quality at every stage of the market research process are fundamental principles for us. That's why we're proud members of leading industry associations, ensuring solidity, transparency and trustworthiness.

Suppliers to Public Administration

RFR International is authorized by Consip for the Electronic Market of Public Administration (MePA).

RFR International

00161 Rome - Via Carlo Bartolomeo Piazza, 16/18

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